After much speculation, The Duke And Duchess of Sussex have confirmed that that they will no longer be using the Sussex royal brand. As per a statement released by the couple on their official website, it was confirmed that: “As The Duke and Duchess will no longer be considered full-time working Members of The Royal Family, it was agreed that use of the word ‘Royal’ would need to be reviewed as it pertains to organisations associated with them in this new regard. “
Not being able to move forward with the “Sussex Royal” brand was evidently not something that the Duke and Duchess had anticipated as they had invested heavily in developing their official Instagram page and website under the umbrella of that brand name. And for the charity they intended to start under the given brand name? “While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word ‘Royal’, it has been therefore agreed that their non-profit organisation will not utilise the name ‘Sussex Royal’ or any other iteration of ‘Royal’,” they clarified within their new statement.
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“After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution. We intend to step back as ‘senior’ members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen. It is with your encouragement, particularly over the last few years, that we feel prepared to make this adjustment. We now plan to balance our time between the United Kingdom and North America, continuing to honour our duty to The Queen, the Commonwealth, and our patronages. This geographic balance will enable us to raise our son with an appreciation for the royal tradition into which he was born, while also providing our family with the space to focus on the next chapter, including the launch of our new charitable entity. We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties. Until then, please accept our deepest thanks for your continued support.” - The Duke and Duchess of Sussex For more information, please visit sussexroyal.com (link in bio) Image PA
Meghan and Harry have also gone on to stipulate that, “While there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word ‘Royal’ overseas, The Duke and Duchess of Sussex do not intend to use ‘Sussex Royal’ or any iteration of the word ‘Royal’ in any territory (either within the UK or otherwise) when the transition occurs Spring 2020.”
Spring 2020 will mark the end of the agreed-upon 12-month transition period for Meghan and Harry after which all parties will review the arrangement to assess its effectiveness. Buckingham Palace has already confirmed that March 31st will mark the final day of Meghan and Harry being senior members of the British royal family after which they will be able to move into their new “normal” lives in Canada.
The Duke and Duchess have yet to confirm their new brand name and it is still unclear as to when the changes will be implemented. As of now, both their Instagram and their official website are still registered under the name of “SussexRoyal”.