The Duke And Duchess Of Sussex Will Likely Be Unable To Keep The ‘Sussex Royal’ Brand

BY Rohma Theunissen / Feb 19 2020 / 11:55 AM

The couple had invested heavily on the brand with the intention of utilising it in their future endeavours

The Duke And Duchess Of Sussex Will Likely Be Unable To Keep The ‘Sussex Royal’ Brand
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Following news of Meghan Markle and Prince Harry’s decision to “step back” as senior members of the royal family, there has been a lot of speculation regarding whether or not the Sussexes will be able to move ahead with their plans using the 'Sussex Royal' brand name.

According to the latest updates, the Duke and Duchess of Sussex will most likely not be able to proceed with keeping the word royal within their official brand name. A royal source told, "As the Duke and Duchess of Sussex are stepping back as senior members of the royal family and will work towards financial independence, use of the word ‘royal,’ in this context, needed to be reviewed and discussions are still ongoing. As part of the process to transition the Duke and Duchess of Sussex into their new chapter—planning has been well underway around the launch of their new non-profit organization. Details will be shared in due course."

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“After many months of reflection and internal discussions, we have chosen to make a transition this year in starting to carve out a progressive new role within this institution. We intend to step back as ‘senior’ members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen. It is with your encouragement, particularly over the last few years, that we feel prepared to make this adjustment. We now plan to balance our time between the United Kingdom and North America, continuing to honour our duty to The Queen, the Commonwealth, and our patronages. This geographic balance will enable us to raise our son with an appreciation for the royal tradition into which he was born, while also providing our family with the space to focus on the next chapter, including the launch of our new charitable entity. We look forward to sharing the full details of this exciting next step in due course, as we continue to collaborate with Her Majesty The Queen, The Prince of Wales, The Duke of Cambridge and all relevant parties. Until then, please accept our deepest thanks for your continued support.” - The Duke and Duchess of Sussex For more information, please visit (link in bio) Image PA

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Re-branding themselves was evidently not a part of Meghan and Harry’s plans. The couple’s official Instagram account, aptly named SussexRoyal, has amassed over 11.2 million followers and the couple went ahead to register their official website under the same domain name; investing heavily within the development of both platforms. We have yet to receive official updates on the Sussexes brand terminology from the royal family and both their Instagram handle and website still bear the Sussex Royal trademark but there is confirmation of discussions being underway on how Meghan and Harry will continue working with the royal family in their financially independent new life in Canada.