From Saint-Tropez To Casa Amor, 12 Luxury Fashion Brands Are Taking Over Beach Clubs This Spring
Bazaar Arabia rounds up the ultimate beach clubs to splurge on this summer—a collision of fashion, luxury, and seaside bliss that promises to set the tone for a truly remarkable season
When it comes to providing lifestyle experiences that extend beyond the runway, luxury fashion brands have long turned to the world of hospitality. From the iconic Versace, Bulgari, and Armani hotels that grace the global landscape, these fashion powerhouses have crafted opulent havens for discerning travellers. However, as summer approaches, a new arena takes centre stage—the battle of the beach clubs.
With fierce competition to claim the most coveted summer hotspots, fashion brands have embarked on a quest to transform beachside locations into monogram-branded paradises adorned with sun loungers, parasols, and towels. From the sun-soaked shores of Dubai and Saint-Tropez to exotic destinations like the Maldives, these coastal sanctuaries have become a playground for the fashion elite.
If you’re embarking on a travel adventure this summer, here are 12 sensational beach clubs to add to your itinerary.
12 Of The Best Beachclub Pop-Ups To Visit This Summer
Dior at the Shellona in Saint-Tropez
Step into the dreamy world of Dioriviera, an exclusive summer capsule by Maria Grazia Chiuri, as it takes over the vibrant Shellona club in Saint-Tropez this season. The beach club, renowned for its delectable cuisine and relaxed ambience, becomes a haven of monogram-adorned deckchairs, sun loungers, cushions, and parasols. Explore the beachside boutique offering everything from the iconic Dior Book Tote to swimwear, and immerse yourself in Shellona’s captivating vibe.
For more information, visit shellonabeach.com
Missoni at the One&Only Resort in Maldives
Prepare for a vibrant getaway as Missoni’s iconic colourful knit prints transform the One&Only Reethi Rah Resort in the Maldives into a tropical island paradise. The brand’s signature zigzag pattern is featured across adorning parasols, loungers, cabanas, beach towels, and even various furnishings within the residences. With turquoise hues and the white sandy shores as your backdrop, immerse yourself in the mesmerising world of Missoni’s design legacy.
For more information, visit oneandonlyresorts.com
Fendi at the Puente Romano Beach Resort in Marbella
Escape to the glamorous world of Marbella’s Puente Romano Beach Resort, where Fendi sets the stage for an unforgettable summer experience. Bask in the elegance of the Maison’s red monogram and striped interiors, perfectly complementing the holiday mood. Relax on Bali beds and in cabanas that echo the spirit of luxury, and indulge in the pop-up store offering essential pieces from the brand’s latest collection.
Date: Open until the end of summer
For more information, visit puenteromano.com
Jacquemus at the Indie Beach in France
Embrace the essence of the South of France at Indie Beach in sun-kissed Saint-Tropez as Jacquemus unveils its first-ever branded beach. As you relax on 1970s-inspired beach furniture adorned with citrus-hued sun loungers, parasols, and surfboards, that perfectly capture the designer’s regional inspiration, you can also explore the Été capsule collection, which features straw hats, basket bags, and branded towels amidst the coastal allure of Jacquemus’ fashionable haven.
Date: Open until 10 October 2023
For more information, visit indiegroup.fr
Valentino at the Palazzo Avino in Italy
Experience La Dolce Vita on the breathtaking Amalfi Coast as Valentino collaborates with Palazzo Avino for an extraordinary Escape 2023 collection. With the beach club adorned in the Maison’s signature red, guests can revel in the luxurious branded beach equipment that stands out against the stunning cliffs.
For more information, visit palazzoavino.com
Dolce&Gabbana at the Casa Amor in France
Nestled along the sun-kissed shores of Pampelonne Beach, Casa Amor stands as a cherished gem in the French Riviera. Selected as one of the four exclusive locations for the D&G resort takeover, this bohemian beach club captures the essence of the Cote D’Azure with its undeniable allure. Prepare to be mesmerised as Casa Amor undergoes a transformation, embracing the iconic Carretto print—an intricate fusion of vibrant Sicilian friezes, multicoloured decorations, and natural, raw materials. The vibrant ambience echoes throughout the resort, transporting guests to a world of Mediterranean charm.
For more information, visit casaamor.com
Louis Vuitton at the Mandarin Oriental in Bodrum
Embark on an enchantingly opulent journey at the Mandarin Oriental in Bodrum, where extraordinary experiences await this summer. Prepare to be captivated as Louis Vuitton adds a touch of haute couture to this exquisite destination with its exclusive pop-up store, a sun-soaked sanctuary inspired by the coveted By The Pool collection. Explore a curated selection of ready-to-wear pieces, accessories, and more, all while soaking in panoramic bay views. You can also enjoy the resort’s recently redesigned interiors, which are a harmonious blend of natural elements and local charm and exude a sense of serene elegance. To experience the most breathtaking sunsets, unwind on the branded loungers savouring refreshing libations as the sun paints the sky with vibrant hues. And don’t miss Louis Vuitton’s ultimate travel companion, the City Guide Bodrum, revealing hidden gems and stylish sanctuaries in the city.
For more information, visit mandarinoriental.com/bodrum
Second Summer at The Westin Dubai Mina Seyahi
Sustainable fashion label, Second Summer, has brought island living to the heart of Dubai with their takeover of Mare by Bussola at The Westin. Don’t forget to shop at the pop-up featuring their latest resort wear pieces, linen sets, swimsuits and new-season vacation essentials.
Michael Kors At The 305 Dubai
With the ultra-chic immersive experience set to be open to the public from March 7, the Michael Kors takeover of The 305 at West Palm Beach is the latest collaboration between a luxury brand and a beach club. As part of the décor, Michael Kors’ new empire logo jacquard has been splashed across cushions, coasters, yoga mats and more — everything one needs for a glamorous day in the sun. Guests will be able to shop the brand’s latest products, along with the season’s must-have Tribeca bag, on site.
Dolce&Gabbana at the Atlantis The Royal
Dolce & Gabbana and Ounass have joined forces for an opulent collaboration at Atlantis The Royal’s Cloud 22. The sky pool has been transformed with Dolce & Gabbana’s iconic Majolica print on in-water beds and loungers, complemented by a touch of blue and white to the umbrellas. The 90-meter infinity pool is adorned with matching inflatables. A special menu has been created, offering limited edition drinks and dishes.
Missoni at Verdura Resort Sicily
In celebration of its 15th birthday, Verdura Resort, the Rocco Forte Hotels address, located on the picturesque Sicilian coast, is launching a brand new beach project in collaboration with Missoni. Just in time for the summer season, the Italian luxury fashion house will bring its iconic design sensibilities to the resort. Missoni’s famous motifs and colours will cover everything from sun loungers to chairs, cabanas and more, merging the house’s chic aesthetic with the hotel’s vibrant Mediterranean surroundings. Guests will also get to browse the Missoni pop-up store, featuring a selection of carefully-selected beach attire.
Lead Image courtesy Instagram/ @cloud22dubai
This article was originally published in August 2023. It was updated and republished by Falah Gulzar on February 28.