JETOUR Launches a New Platform for Travel Lovers
JETOUR hosts 3-day Global Travel⁺ Conference, redefining the travel experience and setting new benchmarks in the automotive and lifestyle industry
JETOUR, the trailblazing car manufacturer founded in 2018, hosted its Global Travel⁺ Conference in Fuzhou, China this month, announcing its exciting plans for expansion and evolution. Under the theme ‘Travel Worldwide’, this landmark occasion was a significant moment in JETOUR’s journey to redefining the travel experience, by setting new benchmarks in the automotive and lifestyle sectors. With over 1,000 industry leaders from 62 countries in attendance, the conference embodied JETOUR’s vision of connecting people through the shared spirit of exploration.
The event also served as the launch pad for two exciting new initiatives: JETOUR LIFE, a global travel lifestyle brand capturing the essence of adventure, and TRAVELER, a user-focused platform designed to cultivate a vibrant community of travel enthusiasts. These pillars reflect JETOUR’s commitment to a holistic, immersive travel lifestyle that caters to the needs of modern-day explorers.
The three-day conference offered a line-up of activities spanning co-creation meetings, camping summits, self-driving meetups, and test drives. These experiences brought together industry experts, seasoned travellers, and prominent influencers, collaborating to explore new possibilities in global travel. JETOUR also curated an array of lifestyle scenarios and interactive product showcases centred around its Travel⁺ philosophy. Attendees explored themed zones dedicated to camping, road trips, vehicle customisation, and displays featuring travel merchandise and sustainability initiatives.
The ESG-focused areas highlighted JETOUR’s dedication to promoting responsible travel, appealing to an increasingly eco-conscious audience. A standout feature of the event was the launch of JETOUR’s global cheetah conservation project, in partnership with the Discovery Channel and the Cheetah Conservation Fund (CCF). JETOUR premiered a teaser for the documentary Return of the Cheetah, featuring explorer Hazen Audel, a close friend of the brand, who shared behind-the-scenes stories from the film. JETOUR also announced a significant donation to support cheetah conservation efforts as part of their ongoing commitment to wildlife preservation and environmental stewardship.
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