Towering over downtown Beirut, the DAMAC Tower has finally been completed, an ultra-luxurious, 28-storey apartment block with lavish interiors by the Italian fashion house, Versace. The building, situated near the marina in a fashionable district of high-end hotels, restaurants and boutiques, has cost the Dubai property developer DAMAC some $300m to build. It contains 183 apartments, a mix of studios with two, three and four bedrooms, all with lavish spa bathrooms. Plus there’s a health and fitness club and ample parking to house residents’ equally luxurious wheels.
The apartments have terraces looking for miles over the Mediterranean and the voluptuous flowing curves of building are designed to emulate waves.
As you’d expect from Versace, inside the tower it’s all splendid Italian grandeur, kitted out with Versace HOME products. And the promise? The Versace lifestyle in the Paris of the Middle East. In 2020, Beirut's rich creative community and a fast growing cultural scene will be further boosted by the opening of the Beirut Museum of Art (BeMA), an ambitious new Modern art gallery that will rise to 124 metres and contain 2,300 works of art dating from the early 1900s to 2015, including pieces by nearly 500 Lebanese artists.
Next up for DAMAC is the £200m, 50-storey AYKON London One in London’s Nine Elms, a fast rising area home to the artist Damien Hirst's Newport Street Gallery, which opened last year, and soon to be the site of the new US Embassy. Another luxury apartment block, again with Versace interiors, AYKON London One is due to be completed in 2020.