Exclusive: Shiva Safai Takes Bazaar Inside Piaget’s Ateliers de l’Extraordinaire

BY Laura Kell / Mar 30 2020 / 09:27 AM

The social media sensation and businesswoman shares an insider’s glimpse into the skill and passion that goes into crafting a Piaget masterpiece

Exclusive: Shiva Safai Takes Bazaar Inside Piaget’s Ateliers de l’Extraordinaire

There is no better way to appreciate the attention to detail, level of craftsmanship and sheer passion that goes into a single Piaget piece than having Shiva Safai bring us along on an exclusive tour inside Piaget’s Ateliers de l’Extraordinaire.

The television personality and businesswoman – who has recently launched her own lifestyle brand ‘Essentials by SS’ – welcomed BAZAAR inside the atelier in Geneva, Switzerland, sharing an exclusive glimpse into the meticulous creation process that goes into crating Piaget pieces.

shiva safai for Piaget

“During my visit to Piaget’s Ateliers de l’Extraordinaire in Geneva, Switzerland I was fascinated by their craftsmanship and their intricate gem-setting. I feel extremely grateful to have been around these true artisans and to witness how every single piece comes to life, it’s simply extraordinary,” Safai said.

“Thanks to social media . . . I’ve had the opportunity to share my life with people from all walks of life. Their continuous love, support and loyalty inspired me to create another outlet allowing me to become and communicate a more authentic version of me,” she noted.

Throughout the past 140 years, Piaget has been crafting watches and high-jewelry by combining precious metals with flawless gemstones and innovative design. These creations come to life in the hands of the skilled goldsmiths, engravers, and gem setters that work in Piaget’s Les Ateliers de l’Extraordinaire.

Watch it all unfold below to discover the magic of exactly what goes into creating a Piaget masterpiece.


Images courtesy of Piaget