From Sea To Sand: Burberry’s Latest Campaign Is Nothing Short Of Spectacular

BY Katinka Haugnaess / Aug 10 2020 / 10:00 AM

Nathaniel Alapide turns the Dubai desert into a Burberry heaven, etching the Thomas Burberry monogram across the dunes in the British fashion house's new campaign

From Sea To Sand: Burberry’s Latest Campaign Is Nothing Short Of Spectacular

Burberry took to their social media to reveal the next chapter of its TB Summer Monogram campaign: a free-spirited exploration of optimism, escapism and the fashion house’s heritage of the outdoors, captured through three breathtaking vistas featuring the Thomas Burberry Monogram.

The most recent in the series took place across the golden sand of Dubai’s endless desert landscape where the Burberry monogram layed etched into the rolling dunes certainly leaving it’s mark on the UAE.

The etching was created by self-taught artist Nathaniel Aplpide, who is known for the sand 'paintings' he imprints onto Dubai’s beaches and arid landscapes.

In addition to the stunning display of the monogram print within the desert, Nathaniel has alsocreated other colossal artworks such as the piece he debuted of Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, on the dunes of the UAE.

Burberry teamed up with the Dubai-based Filipino artist for the campaign which apparently took almost a week to create in the Al Faqa desert, a village on the border of Dubai and the eastern region of Abu Dhabi.

The British fashion house's 2020 summer campaign focuses on Burberry’s heritage as a maker of outdoor clothing, as Thomas Burberry invented waterproof gabardine cloth in 1879, which led to the creation of the famous trench coats that we all know and love today.

The monogram was also celebrated within the campaign in a sailing fleet, which took place in the Shenzhen Harbour in China. Each boat deployed a jib sheet with the monogram printed on it.

Lastly, the monogram was celebrated within a group of hot air balloons, that floated across the landscape of Wuhai in Inner Mongolia. 

But, of course, we have to say we're partial to the beauty of the etching Nathaniel did in the UAE desert...

The unexpected sites celebrate the beauty and texture of the unique regional landscapes, reflecting a communal desire to reconnect with the outside world – and each other.

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 Images courtsey of Burberry 

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