Abu Dhabi’s Eid Shopping Campaign Is About Having an Exclusive Experience
From heirloom-inspired fragrances to fashion made for keeps, the capital’s offering this Eid Al Fitr was a masterclass in modern elegance
A kaftan chosen with care. Earrings passed down or purposefully picked. A perfume that lingers just enough to become part of the memory of the day. Since every detail matters to put together an Eid look, the experience around it should too.
From March 26 to April 6, Abu Dhabi marked the season with Timeless Eid, Timeless Luxury—a city-wide campaign that transformed shopping into something more curated, more connected. From limited-edition collections to storytelling highlighting heritage, it was a celebration that honoured both style and essence of the season.
Led by the Abu Dhabi Investment Office (ADIO), the campaign leaned into the city’s long-standing connection to heritage. A beautifully animated short film—screened across malls and shared on social media—told a multigenerational story of gifting and heirlooms, the kind of objects passed from one celebration to the next.
Across Abu Dhabi’s luxury destinations, brands joined the festivities with seasonal collections and exclusive releases designed with the occasion in mind. French-Moroccan label Casablanca presented its Spring/Summer collection in the region for the first time, offering fluid, sportswear-inspired silhouettes that felt both relaxed and refined. Louis Vuitton unveiled LV Mirage, a capsule created especially for the occasion. Meanwhile, Tiffany&Co.’s HardWear collection struck a balance between their expert craftsmanship and the sentiments behind gifting.
Fragrance releases were also part of the offerings. At Les Exclusifs, French house Henry Jacques honoured the late Sheikh Zayed with three special blends—Rêve d’Or, Rose Sultan, and Majesté—each a tribute to his love for fine perfumery. LOEWE Perfumes offered embroidered pouches adorned with Eid Mubarak messages.
One of the most captivating pieces for watch enthusiasts came from Vacheron Constantin: the Celestia Astronomical Grand Complication. Featuring a celestial chart of Abu Dhabi’s night sky and boasting 23 complications, the piece is one that pays homage to the region’s appreciation for exquisite timepieces.
While Eid may have ended, but the festive atmosphere in Abu Dhabi remains. In its thoughtful edits, considered releases and nods to tradition, the city is bringing us a carefully curated shopping experience.