Just few weeks after the youngest Hadid sibling, Anwar Hadid, made his fashion debut with Hugo Boss, Alana Hadid becomes the latest family member to enter the fashion world. Instead of opting for modelling like her sisters and younger brother, the oldest Hadid has chosen a more creative, rather than camera-ready role, for herself.
Alana Hadid wearing the Tommy X Gigi collection designed by her younger step-sister
Crafting a line of sleek sunglasses, the 31-year old has teamed up with her father, Mohamed Hadid, to create stylish yet affordable lenses priced between Dhs50 to Dhs620.
Alana said, “We both really love sunglasses – if you look at my father’s Instagram, he is wearing sunglasses in every photo. We both probably own 100-plus pairs.” Alana's sister, Marielle Hadid and step-sister, model Gigi Hadid have also been seen proudly sporting their Hadid eyewear line.
The personal shopper and well-known industry stylist usually keeps a low profile but has opted for a bolder aesthetic when it comes to her eyewear with designs including tinted lenses, geometric shapes and retro-inspired detail. Inspired by travel, all the names of her collection have monikers such as Mile High, Captain, Runway, Jetsetter, Passport Control and Frequent Flyer.
The line also has a philanthropic agenda according to WWD, as Alana promises to donate five percent of all her eyewear sale to Vision of Children Foundation, a non-profit organisation dedicated to helping the visually impaired. Not the first Hadid to step into retail side of the fashion world, Gigi has also turned her eye to design with Stuart Weitzman and Tommy Hilfiger collaborations, with the latter having launched at star-studded party last month. The second youngest Hadid child Bella has also shared her future design aspirations with WWD when asked if she'd like to have her own line in the future the Victoria's Secret runway model replied, "For sure, one day, but for right now I’m going to stick [the modelling thing] out for a little bit longer, until I can say I’ve fully done it."
Watch this space.
The Hadid Eyewear collection is available at S*uce in The Dubai Mall, Village Mall and Marina Mall in Abu Dhabi.