Cyber Chic: Bella Hadid Is Giving Us Major Matrix Vibes In Bvlgari's Latest Campaign

Bella Hadid, Bvlgari, Sunglasses, Fashion Campaigns
Bvlgari
Simulated reality, but make it fashion

Bella Hadid goes full-on futuristic as the face of Bvlgari’s new B.zero1 Eyewear collection. Shot by Ben Hassett, Hadid serves up some serious Matrix style, all while introducing us to an eyewear range that's totally out of this world.

The collection was inspired by the edgy, architectural influences seen in some of Bvlgari’s iconic jewellery designs - but with chic futuristism at the forefront. The sleek glasses are geared towards women who are looking for eyewear that is statement, but still staple, and are way ahead of their time when it comes to trends.

 Bvlgari-Sunglasses-Bella-Hadid-HBA

The collection boasts four different models: “B.purevibes”, “B.stripe”, “B.glassy”, and “B.super’s”. Each has a unique personality, much like the wearer, and can become part of your eyewear rotation depending on your mood. The striking frames range from semi-rimless cat-eye sunglasses to a femme version of the classic pilot design.

Hadid takes on each of the different designs, while pulling us into an alternate reality (which looks like a physical representation of getting lost on the internet). Gamer vibes, but make it fashion.

Shop the collection at bulgari.com.

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Bella Hadid, Bvlgari, Sunglasses, Fashion Campaigns
Bvlgari