Beyoncé Wears A Handbag From This Small Lebanese Brand And It Unsurprisingly Sells Out Instantly

Beyonce, Beyonce Jay-Z, Sarah's BAg
Courtesy
We call that Bey Buying Power

Virtually everything Beyoncé touches turns to money. Be it an album, her Ivy Park streetwear line, or in the most recent case, a small-batch handbag brand - the second something gets her stamp of approval, it flies off the shelves. Queen Bey was recently in Johannesburg, South Africa to headline the Global Citizen Festival celebrating the 100th birthday of Nelson Mandela, and an integral part of her music fest look was a spicy handbag from Lebanese brand Sarah's Bag - a company that benefits a really special cause.

Courtesy

The Chili Marquetry bag, which she actually bought herself at a stockist in California, is from the brand's Love Inked Collection and was made using a centuries-old Levantine technique called wood marquetry, where pieces of wood are used to create geometric patterns. The result is an incredibly personal piece that lends itself to Bey's over-the-top fashion identity: it's a brilliant red, orange, and yellow woven bag with a golden chilli pepper as the clasp. Each of the bags is handcrafted by a woman in Lebanon, among whom are female prisoners, ex-prisoners and underprivileged women.

Courtesy

Founder and creative director Sarah Beydoun remarked: “It’s truly an honour to have our bag worn by an empowering, incredibly gifted artist like Beyoncé, who is a once-in-a-generation talent. We only found out when we were alerted about her picture with our bag posted on a fashion website that follows her style; suffice it to say we were over the moon! Beyoncé is one of our she-roes and her mission mirrors ours: she wants to empower women and seeks to have a positive impact on the world through her art. Her advocacy resonates deeply with our beliefs as a brand."

We've skimmed the internet top to bottom and every site is completely out of stock. Makes perfect sense, since it's such a small and coveted batch of bag - plus, if it's Beyoncé's closet, the world wants in.

BY

Beyonce, Beyonce Jay-Z, Sarah's BAg
Courtesy