Who Are Mach & Mach Founders Nina and Gvantsa Macharashvili?
Luxury footwear brand Mach & Mach puts confidence and femininity at the forefront of their perfect party shoes.
Wallflowers need to apply when it comes to accessorising with Mach & Mach. The dazzling shoes and accessories have become staples with celebrities and social media sensations alike, the perfect pairing for any statement outfit. They add an element of fairytale magic to just about any look, an extra dose of sartorial sparkle. But who are the women behind the brand, the creative masterminds who dream up these glittering creations?
Who Are Mach & Mach Founders Nina and Gvantsa Macharashvili?
Founded by the sister duo in 2012, their glamourous and distinctive designs are a seamless blend of elegance and boldness, loved by the likes of Beyoncé, Solange and Kylie Jenner.
Featuring glittering crystals, dazzling embellishments, and a touch of vintage inspiration, Mach & Mach’s unique creations have gained a cult following in the Arab region and beyond, and become a favourite amongst style enthusiasts in search of statement pieces.
This week the founders made an appearance in Dubai to celebrate the arrival of their Resort 2024 collection in the UAE, in partnership with Harvey Nichols Dubai, hosting an elegant sunset party.
The whimsical collection leans in to some of the biggest trends of the season including PCV heels and pearl detailing; floral embellishments and pops of pinks, along with newer renditions of their signature, sparkly bow-encrusted heels.
Bazaar Arabia caught up with Nina and Gvantsa to chat about their personal style, family ties, and inspiring journey with Mach & Mach, having the sisters answer all our burning questions.
Nina Macharashvili (NM): When you were little, what did you want to be growing up?
Gvantsa Macharashvili (GM): Growing up, I always loved fashion magazines and I was fascinated by art. My dream profession was to be a fashion designer.
GM: How many shoes do you have in your closet?
NG: Oh my god, too many. I have all the brands that I love and then everything from Mach & Mach as well. Probably, like, a few hundred.
NM: How many handbags do you have in your closet?
GM: I have every new design from each collection, so it’s probably a few hundred as well.
NM: Mach & Mach is known as the go-to brand for glittering party accessories. Do you like to go out a lot?
NM: Yes, I love to go out! Although I’m usually too busy working to go out often, when I do, it’s a special occasion – so I need my sparkly shoes.
NM: What’s your ideal night out?
GM: My ideal night out is to go out wearing Mach & Mach shoes, a Mach & Mach bag, and our Ready-to-Wear pieces that make me feel elevated and confident.
GM: What’s the best thing about working with family?
NG: We understand each other very well, we know what we want, and we’re able to collaborate easily and blend our different styles and points of view.
NG: What is the biggest challenge about working with family?
GM: I think working with family is quite easy. We understand each other – even without words.
GM: What’s one thing that surprised you the most since founding the brand?
NG: I think one of the most surprising things about our journey with Mach & Mach is how well we performed and how much we grew during the pandemic. Although it was difficult to run a business in those circumstances, people were gravitating towards our shoes.
NG: What can we expect to see from Mach & Mach in 2024?
GM: People can expect our brand to take a new direction. There’s a lot of newness on the horizon, and a lot of projects to look forward to in the region and worldwide.
Images supplied.