Burberry’s Daniel Lee Launches A New Logo

Only two weeks before his runway debut, the new Chief Creative Officer introduces a new logo to the Burberry consumer

British fashion house Burberry has a new Chief Creative Officer who made some changes to the brand’s creative identity before even debuting his first collection at London Fashion Week.

This does not mark the first time the luxury house undergoes changes of the like. Former creative director Riccardo Tisci already redesigned the British house’s logo once in 2018, creating a modern print and logo with founder Thomas Burberry’s initials “TB” intertwined. Now Riccardo’s successor Daniel Lee has taken it upon himself to change the fashion brand’s logo again. The new visual is a redefined version of Burberry’s famous Equestrian Knight Design from 1901.

For many, the new emblem might not come as much of a novelty, as the knight on horse design used to be part of Burberry’s visual language for over a century. Therefore, returning to it now means returning to the label’s archives for many consumers. However, the Burberry knight in shining armour is also carrying a banderole reading the Latin word “Prorsum,” which translates to “forwards.” Considering this, Burberry consumers can most likely expect the brand to return to its archival design language and give it a modern twist. 

The focus of many luxury brands gravitates again towards the quality of their products, valuing craftsmanship more and more and rediscovering their heritage. As for Burberry, Daniel Lee has done exactly this by introducing the new logo on the brand’s Instagram page. Those who couldn’t wait to see his latest designs might have to be patient a bit longer, though, as the campaign displaying the new logo only features designs from Riccardo Tisci’s era.

Lead Image Courtesy Of Tyrone Lebon for Burberry