Dior Cruise 2025 Will Be Unveiled at Drummond Castle in Scotland This Summer

This is not the first time the brand holds a runway in the country, it presented a collection at the Gleneagles Hotel in the 1950s

French luxury fashion house, Dior, is set to showcase its Cruise 2025 line in the Renaissance-style terraced gardens of Drummond Castle, in Perthshire, Scotland on June 3.

Maria Grazia Chiuri, Creative Director at the LVMH-owned is expected to highlight local culture and collaborate with Scottish artists and craftspeople.

The fashion label described the upcoming show as: “A poetic invitation where past and future meet, celebrating the unique, powerful ties forged from the very beginnings of the House, for the autumn-winter 1947 défilé (runway).”

The venue of the show, Drummond Castle is located in Perthshire, Scotland. The location is known for its beautiful terraced gardens and historic significance.

This is not Dior’s first trip to Scotland. Back in the 1950s the house staged a ball in nearby Gleneagles Hotel for its spring 1955 collection. Traditional Scottish dancing followed the fashion show.

Lead image courtesy of drummondcastlegardens.co.uk and Jason Lloyd-Evans (Dior Cruise 2019)