Watch Now: #MyArrivalDXB

See who’s arrived…

Last month we shot a campaign in Dubai, called #MyArrivalDXB, with renowned regional photographer Mazen Abusrour. We tell a story of the aspirational elite – characters celebrating success and how it feels to be a part of a new generation of game changers in Dubai. They are ahead of the game, have an entrepreneurial spirit and actively seek out new and exciting experiences. They have ‘arrived.’ See the gallery above and the video below for more. 

Shot on location at Nikki Beach. Photography: Mazen Abusrour. Fashion Directors: Katie Trotter and Kate Hazell. Fashion Assistant: Hajar Agaeva. Hair and make-up: Toni Malt. Assistant make-up artist: Melissa Shafiq