“We incorporated Middle Eastern shapes and mixed them with Western elements,” the sisters tell Bazaar. “Our Bahraini heritage is very important to us. We always find different ways to integrate it in every collection, like the Bahraini Rosebud flower. It inspired not only the embellishments, but also the colour palette, which is made up of clover, ladybug red, rosebud pink and white and black.” The 60-piece collection follows the reoccurring theme of mixing structured, masculine silhouettes with feminine elements to create a perfect balance.
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They describe the Noon By Noor woman as internationally-minded, sophisticated and embodying the essence of nonchalant chic.“She is not afraid of taking risks with her wardrobe while staying true to her own personal style, and when she wears the pieces, she should feel like she embodies a harmonious blend of modern meets traditional,” they continue. Perfect for Ramadan, the collection includes modest styles such as shirts with statement sleeves, a long flared skirt and dresses with new 3D embellishment and organza techniques. “Our ability to transcend time and space by creating timeless looks that result in a harmonious blend between East and West are definitely what contribute to our qualitative edge.”
Noon by Noor Resort 2018 collection