F7 Design, the multi-purpose luxury concept store, is opening a real-life store experience for the first time in the heart of Dubai Design District. Lasting for two weeks, the pop-up installation will allow visitors to shop the collections from some of the boutique’s key designers including Alex Perry, Valery Kovalska, Avaro Figlio, Laurence & Chico and many more.
Designed to mirror the multi-faceted aspects of a technological space, the store imitates the look and feel of a computer with visitors stepping into a mock circuit board paired with industrial concrete, mirrors, constantly changing neon lights and acrylic panels.
Speaking about the unique concept, founder Fatma Abdul Jalil Al Fahim commented, “Before opening our fashion store in D3, I want people to understand that F7 Design is different, has attitude and is up-to-date with the latest technology. The shop will take a futuristic approach entwining technology and fashion together and showing guests how important this is today.”
F7 Design pop-up will run from 28 Feb - 13 March, Building 7, D3