A simple scroll through any fashion follower’s Instagram feed will throw up a common thread concerning a new collection of digital lifestyle accessories. With more to come this year and beyond, Chaos which was founded by the British stylists and best friends Charlotte Stockdale and Katie Lyall in early 2016 has fast become a favourite amongst the style set. Having worked in fashion for roughly 20 years prior to the launch, it’s no wonder Karlie Kloss, Taylor Hill, Anna Ewers, plus newcomers like Vittoria Ceretti, Yasmin Wijnaldum, and Dilone featured in their launch campaign video.
Katie Lyall and Charlotte Stockdale
If you are still in any doubt of the duos credentials, their careers shared a path that spanned many a glossy editorial, including posts at i-D and Garage magazine whilst also seeing them style runway shows - of note Fendi for the past eight years and various advertising campaigns including Uniqlo x Liberty London. They also lent their hands to consulting which included product development for the likes of Chanel, Louis Vuitton, Gucci, and Dior, meaning they were without doubt constantly on the move.
“Our life is travel, so we live on our phones,” Stockdale has stated in the past – mirroring a message of stylishly packed schedules that has inspired the Chaos phone covers and luggage tags. “It’s either crocodile and very expensive or it’s plastic and great fun but very cheap” Lyall explained of the collection, “People have handbags, wallets, shoes; there are all these accessories people are completely proud of. You should be as proud of your phone as you are of your bag.”
While tech accessories are the foundation of the label, ready-to-wear will soon be joining the ranks of Chaos. Sounds familiar? Cara Delevingne and Margot Robbie were both spotted rocking the brands limited edition ‘evening track suits’ during the Suicide Squad promotional tour and Kendall Jenner stole the show in a bright pink version on her 21st birthday.
With a focus on functional objects, Stockdale details how it gives her pleasure to give something as ordinary as a luggage tag a little creative flair. “We want to give people what we want,” she says with another nod to the customisation that has well and truly embedded itself into fashion and the Chaos DNA. “It comes from all the tweaking we do as stylists,” says Lyall. If the impact it’s had on social media is anything to go by, this is a brand that’s well worth investing in right now.