Overnight, Miranda Kerr's fiancée and Snapchat founder and CEO Evan Spiegel announced that the company was not only changing its name (it now goes by Snap Inc.), but it was also introducing Spectacles - a pair of video glasses set to change the way we do social media.
Rumours have been circulating for the past little while in tech circles and Evan confirmed the company's latest endeavour in an interview with the Wall Street Journal.
The Spectacles will be available in three colourways - aqua blue, red and black - and are able to record 10-second video clips at the push of a button on the hinge, giving users the unprecedented ability to record point-of-view footage at a 115-degree angle. The video footage will be circular, allowing it to be played full-screen in any orientation and once you've captured your shot, it can be uploaded directly to the Snapchat app's Memories through Wi-Fi or Bluetooth.
There's no set release date for the glasses yet, which will reportedly retail for Dhs477, with Evan telling WSJ, "We are going to take a slow approach to rolling them out. It's about figuring out if it fits into people's lives and seeing how they like it."
Given their fashion-friendly design, we expect to see just about everyone on the FROW wearing these next season.