Zaha Hadid Collaborates With Samsung

BY Samantha Hamilton Rushforth / Apr 6 2017 / 21:38 PM

Visitors experienced an immersive studio showcasing the Galaxy S8 at Milan Design Week

Zaha Hadid Collaborates With Samsung
Luke Hayes

Collaborating with Zaha Hadid Architects and digital art and design collective Universal Everything, Samsung presented ‘Unconfined’ at Milan Design Week 2017, an installation that celebrates the blend of design, technology and experience of the new Galaxy S8 phone.

Unconfined Exhibit

Image: Luke Hayes

Inspired by their latest launch, the experience was designed to be totally immersive with several smaller digital installations that highlighted the sleek architecture of the Galaxy S8 and brought to life Samsung’s unique design philosophy.

Divided in two different zones; visitors were immersed in the light and sound exhibits which played with on and offline elements before being taken into a collective area to experience the S8’s unique features first-hand and see how the new launch expertly blended form and function.

Unconfined Exhibit

Image: Luke Hayes

Commenting on the one-of-a-kind experience, Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics said:

“Milan Design Week represents a unique opportunity to demonstrate the total refinement of the Galaxy S8 and S8+ amongst the brightest and best minds of the design industry. The Galaxy S8 and S8+ showcase our commitment to meaningful innovation; with the bezel-less surround and Infinity Display we have designed a device that connects with the user like never before, with function not limited by form.”


To learn more about the Galaxy S8 and S8+, click here