Bottega Veneta Unveils Issue 02 Starring Naomi Campbell, Travis Scott and Others

The Italian fashion house decided to forego social media earlier this year, opting to showcase its digital work in the form of an online journal

As a continuation of minimising its social presence Bottega Veneta has just unveiled “Issue 02”, the second edition of its new quarterly digital journal, sharing a glimpse inside the world of creative director Daniel Lee.

Lee’s strategy to debut the series of photographs, short film clips and gifs within this format ensures a more authentic connection with fans of the brand, while stepping away from the “fast consumption” of content we’re so used to.

The Italian fashion brand first experimented with the concept back in April 2021, shortly after it delete its Instagram and scaled back its presence across various social media platforms.

“Issue 02” is presented through a stylized virtual look book, clearly inspired by noughties aesthetics and the pre-fashion influencer era, where blogging platforms like Livejournal and Xanga reigned supreme. Starring the likes of Travis Scott and Naomi Campbell in a series of images shot by David Lachapelle, and featuring the eye-catching flair of Carlijn Jacobs, Nina Zetao and Smash Stunts, along with the work of other talented creators.

The virtual flipbook envelops its readers into the distinct world of Bottega Veneta –  complete with signature colours and textures – giving fans of the brand a closer look at this season’s key pieces.

Curious to see more for yourself? Experience “Issue 02” here.

Images supplied.