Bouguessa Launches New Online Platform

The Dubai-based label begins the year with a revamped website

New Year, new website. Well that’s the case for Dubai based label Bouguessa anyway. Looking to the future, the brand has completely revamped their online and e-commerce platform, in order to offer their clientele the optimal virtual experience.    

Known for its sophisticated and minimalist ethos, the platform now mirrors this with innovative features. These include a foundation for the latest collections, links to the Journal, the most current stockists and e-shop that are all adaptable for different platforms and devices. The e-shop also allows customers to fully envelop themselves in the pieces with different garment angles, alongside a 360° video. There are also options for petite and standard fit options, meaning women of all heights can enjoy the same size designs.

Ensuring the brands passion for art, architecture and global culture are carried throughout, French-Algerian born designer Faiza Bouguessa provides customers with a truly memorable experience. What started out as just a hobby learning the basics of sewing and knighting from her grandmother, has now evolved into signature designs, with ultra-modern silhouettes, graphic lines and geometric precision whilst also remaining modest for the region and beyond.