Burberry To Present First February Collection Live On Apple TV
As a result of the house’s new fashion-show format, the February collection will be aired live on Apple TV and will be available to buy immediately
Following the announcement that Burberry would be changing up its show format, this London Fashion Week will see the house present its first February collection rather than putting on an autumn/winter 2016 show.
The entire collection – which is a combination of the previous Prorsum, London and Brit lines – will be available to buy immediately after the show, first in the Regent Street store in London, before moving to the Paris store a week later.
In addition to this new collection format, consumers will have the chance to view the show live – online, in-store and on Apple TV – and will be able to explore the designs and products in more detail than ever before using the Apple Remote. Customers will then have the opportunity to pre-order selected products via dedicated customer-service consultants as soon as the show has taken place.
Watch the trailer for the Burberry February show below, which will also involve a performance by British musician Jake Bugg, who follows in the footsteps of Paloma Faith and James Bay.
The Burberry live stream will take place on Monday, February 22. Download the Burberry App for Apple TV for your all-access pass.
Via Harper’s Bazaar UK