Cara Delevingne Is The New Face Of Puma

The actress and model fronts the new ‘Do You’ campaign

Cara Delevingne is now the newest brand ambassador for Puma. The move finds Cara joining the likes of Rihanna and Kylie Jenner on the label’s ever-expandingwomen’s roster. First up, the model-turned-actress is the face of the label’s new ‘Do You’ campaign, which “aims to inspire confidence in women everywhere.”

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults.  ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something.”

Via Harper’s Bazaar UK