Rami Malek, Willow Smith, Maisie Williams, Troye Sivan and Jackson Wang Star in Cartier’s New Campaign
In honour of the Pasha de Cartier relaunch, these five creative forces have come together to celebrate innovation, creativity, and style
Cartier’s next generation of ambassadors are bringing their own distinct creative energies to the legacy of the French luxury watch and jewellery brand.
Rami Malek, Maisie Williams, Willow Smith, Troye Sivan and Jackson Wang share their inspiring words of wisdom, thoughts on their roles as modern-day creatives and striving for success in a new multi-media campaign, embodying the true spirit of the iconic Pasha de Cartier watch.
“I gravitate to roles that are inspiring and progressive. It’s my hope that some of these choices contribute to moving the industry forward.” – Rami Malek; actor and producer
Originally created in 1985, marked by its distinctive codes and extraordinary designs the new Pasha de Cartier is an addition to the original cult-favourite timepiece. Available in 35mm and 41mm in steel, gold, vibrant diamond-set and skeleton movement versions, the watch is extroverted, bold and elegant in design.
“You always have to bite off more than you can chew to evolve as a person and especially as an artist, and prove to yourself that you can do this and that you can expand.” – Willow Smith; singer-songwriter and actor
Cartier has also unveiled a new customisable engraving, giving the owner the option to add a bespoke element to the classic design. Carved in the form of initials, the engraving appears under the crown cover, secret and undetectable; it is only revealed when the famous chained crown of the Pasha de Cartier watch is unscrewed.
“There’s no final destination in life, but every step towards your goal, every chapter in your history, is a big time for me. Just trust yourself and write your own history.” – Jackson Wang; rapper and singer
“We are thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world. Cartier is a pioneering house, in constant creative exploration and strongly committed to come up with innovative campaigns as well as collections that appeal to our diverse audiences,” says Arnaud Carrez, marketing and communication director at Cartier International.
“To build something and take an idea from just an idea to a full-blown project, it really does take a village. So for me it’s about finding the right team, finding people who you trust.” – Maisie Williams; actor and entrepreneur
“The diffusion of this campaign enables us to share our values of universality and openness. The contribution of our new Pasha ambassadors is a way for our Maison to celebrate this creative dialogue born more than 170 years ago.”
“Who I am is very closely linked to what I make. I’m just saying exactly what I want to say and exactly how I want to say it. It’s a little terrifying but also really exhilarating. I’m really pushing myself to explore the edges of my creative pursuits.” – Troye Sivan; singer-songwriter
For more information on the Pasha de Cartier watch, visit cartier.com.
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