Dior To Showcase Its Newest Haute Couture Collection Today Via A Short Fashion Film
The French luxury maison will reveal the entire collection in a film directed by Matteo Garrone
As fashion houses around the world are adapting to the current times, one famous French luxury maison has put a refreshing spin on the concept of a ‘digital showcase.’
Dior will be presenting its new Autumn/Winter 2020-2021 Haute Couture collection today at 16:30 GST (14:30 CET) in the form of a film instead of a fashion show.
Designed by Maria Grazia Chiuri, creative director at Dior, and directed by award-nominated Italian filmmaker Matteo Garrone the short film will honour the fairy-tale like story surrounding the ateliers and its savoir-faire, showcasing exactly how the House’s petites mains create their sublime designs and haute couture pieces.
You can watch the entire film online today on Dior.com/couture-aw2021
Lead image courtesy of Jason Lloyd Evans Dior Cruise ’19 Show
