Emirati Influencer Elham Abdul Kareem Teams Up With Purificacion Garcia

They created a 12-page lookbook, styled for Arab women

Bringing together the world of fashion and art, Emirati influencer Elham Abdul Kareem is partnering with world-renowned Spanish fashion house Purificacion Garcia to create an exclusive Fall/Winter ’17 lookbook. The unique collection gives an unexpected twist to more sophisticated elements and caters to Middle Eastern women. 

Elham explains what drew her into working with the Spanish brand. “Since I’m an architect, I unconsciously pay more attention to details than general looks. As for Purificacion, all their pieces feature polished details like needlework and high-quality materials, while always keeping up with the latest fashion trends. Most importantly, it’s fantastic value for money,” Elham says.

From oversized shirts to stirrup pants to ruffle skirts, these items can be combined with maxi vests, cocoon coats and sleeveless hooded jackets. Sporty items such as athleisure pants, bomber jackets and military parkas are included in the collection. 

“I like her [Elham’s] style, the way she captures her looks in photos, her coherence and the new twists she achieves by combining clothes in different ways. It flawlessly matches the essence of our collections,” says designer Purificacion Garcia.

When asked what her favourite piece from the F/W ’17 collection is, Elham said: “Most of the pieces, because they are elegant and suitable for our conservative community. Also, there is a wide range of products which makes it is easy to mix and match. Finally, they are convenient for the weather in the UAE.”

Take a look at the collection by scrolling through the images above.