Everything You Need To Know About The Kenzo x H&M Collab
From the collection to the campaign stars…
Following its last designer collaboration with Balmain, H&M is gearing up for its next high-fashion partnership with Kenzo. The collab doesn’t hit stores until November 3, but the brand is slowly sharing more and more info on what to expect from the collection.
Kenzo creative directors Carol Lim and Humberto Leon ‘s penchant for bold colours and prints is apparent in the first few looks at the upcoming collection, in which they pay tribute to the brand’s founder Kenzo Takada.
Just as last year’s Balmain x H&M ads featured Kendall Jenner, Gigi Hadid and Jourdan Dunn, Kenzo’s campaign is also set to be star-studded—and not just with models. Iman, Chloe Sevigny, Rosario Dawson, Chance the Rapper, musician Ryuichi Sakamoto, Vietnamese singer Suboi and activist Xiuhtezcatl Martinez make up the diverse cast, photographed by Jean-Paul Goude. The images officially release on October 17.
In an interview for Kenzo, the director and photographer hints that the images will resemble his early work, which were styled to look like a collage of cut-up photos. A video from the brand shows a behind-the-scenes peek at the upcoming campaign.
Chloë Sevingy / Image: Kenzo
Rosario Dawson / Image: Kenzo
Ryuichi Sakamoto / Image: Kenzo
Xiuhtezcatl Martinez / Image: Kenzo
Suboi / Image: Kenzo
A first look at the collection was released in July when the collaboration was first announced. The images, photographed by Oliver Hadlee Pearch, display a fresh, creative cast of faces.
Isamaya Ffrench , a make-up artist based in London and part of London performance group, Theo Adams Company , models a leather jacket with pink faux shearling and a tiger print top with matching high waisted leggings.
Oko Ebombo, a musician and performance artist based in Paris , models the Kenzo x H&M parka, tiger-print jeans and padded flip-flops with tabi socks.
Amy Sall, a student and activist, based in New York and founder of SUNU: Journal of African Affairs, Critical Thought + Aesthetics , and Juliana Huxtable, an artist, poet and DJ based in New York, wear matching tiger print tops and leggings with tiger-sock shaft boots.
The Kenzo x H&M collection will be available in over 250 H&M stores worldwide, as well as online, starting November 3.
Watch a behind the scenes clip of Goude shooting the campaign below.
Via Harper’s Bazaar US