Exclusive: Hatem Alakeel’s Beautiful New Collection Is Perfect For Ramadan Dressing

You might want to just put every piece on your to-buy list (like we did)

Saudi Arabian designer Hatem Alakeel has released his first non-abaya based collection for his womenswear label Toby Femme, with stunning (and Suhoor appropriate) results. 

Having designed womenswear for over five years, Hatem’s easy silhouettes in beautiful colourways speak to the modern woman who likes to fuse the traditional with the contemporary. “The collection (made mostly in linens and cotton) is called PAON, which means peacock in French, and it is a symbol of freedom. I was inspired by kimono art embroidery for this collection, and the peacock is often a focal point on these pieces,” he tells Bazaar.

Of the Toby Femme woman, Hatem explains she is someone who “celebrates her culture and diversity, but is ready to move forward. She could be Eastern or Western. She does not conform to trends all the time, as she has her own signature style.” 

See four exclusive images from the lookbook in our gallery above, and view the whole collection here. Happy shopping! – Maddison Glendinning

Toby Femme non-abaya collection is now available to purchase now from his Jeddah-based boutique. +966 54 441 2776