Fashion Forward Dubai Returns To Paris For Biggest Season Yet

It’s that time again!

Fashion Forward Dubai is back and better than ever.

Returning for a third showing in Paris, the progressive Middle Eastern platform will feature an impressive curated selection from regional designers. This year’s event will take place from September 29 to October 2 at Hotel InterContinental Paris Le Grand.

FFWD, which launched in April 2013, hosts two events per year and is known for nurturing new talent in the region. Designers in the spotlight include Anaya, Amira Haroon, Amine Bandriouch, Asya Krasnaya, By Sadeem, Cheyma, Geodie Handbags, Hessa Falasi, Kage, Rula Galayani, Soltana, Tania George and Utruj.

“The FFWD showroom has come to represent such a collective, becoming instrumental in facilitating business progress as well as cementing the Middle East’s presence in Paris Fashion Week,” said accessory designer Rula Galayini.

For local designers, FFWD is an important time of the year to gain international brand visibility. Buyers, stylists, and influencers from across the world attend the event to discover new brands.

 “My brand has showcased with FFWD from the beginning, and as a result our exposure to the global fashion industry has grown every season as the international interest in the brands from the Middle East has increased,” said designer Amira Haroon.

We can’t wait to see what this year’s showcase has in store. Let the countdown to September 29 begin!

For more information, visit www.fashionforward.ae.