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Home » Fendi Unveils The World’s First Fragrance-Infused Handbags
Fendi Unveils The World's First Fragrance-Infused Handbags
Fendi Unveils The World's First Fragrance-Infused Handbags
Posted inFeatured News

Fendi Unveils The World’s First Fragrance-Infused Handbags

by Sukriti WahiDecember 9, 2019September 12, 2021
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Dear Santa…

When it comes to fashion’s greatest must-haves, a timeless handbag and a good perfume are arguably at the top of the list.

So, when we learned that Italian fashion house Fendi had combined the two and launched the world’s first fragrance-infused handbags, we (and our Christmas wishlists) immediately rejoiced.

Launched in December 2019, the limited-edition line stars three bright yellow and white versions of Fendi’s iconic Baguette handbag, including a standard Baguette size, a slightly larger iteration, and a ‘nano’ bag, each of which feature leather infused with the brand’s new fragrance, FendiFrenesia.

View this post on Instagram

An exclusive, multi-sensory experience in the making: introducing the #FendiFrenesiaBaguette in scented Selleria leather, created in collaboration with the world-renowned French perfumer @franciskurkdjian. #FendiBaguette #SilviaVenturiniFendi #maisonfranciskurkdjian #FendiXDesignMiami #DesignMiami

A post shared by Fendi (@fendi) on Dec 4, 2019 at 9:02am PST

The scent, which was created by master perfumer Francis Kurkdijan and is yet to be released, has been described by the brand as “leathery” and “musky” and is said to last for as long as four years.

Each of the bags comes with a complimentary miniature bottle of FendiFrenesia, which you can use on-body or to refresh the bag (see video at top of article to learn more about the making of the scent).

View this post on Instagram

#FendiFrenesia is an eau de parfum whose leathery and musky notes reflect the nobility and fluidity of the Selleria leather. _ #FendiFrenesia est une eau de parfum dont les notes cuirées et musquées traduisent la noblesse et la souplesse du cuir Selleria. _ #FendiBaguette #maisonfranciskurkdjian #designmiami

A post shared by Maison Francis Kurkdjian (@franciskurkdjian) on Dec 4, 2019 at 9:05am PST

The perfume also inspired the design of the larger two bags, with the leather’s soft colour-blocking created by Swiss photographer Christelle Boulé crafted to reflect the visual of fragrance dropping on coloured film paper.

At this stage, the complete line is only available at Fendi’s Miami Design District store in the U.S., however the nano version of the bag can be found in Fendi’s online store.

You won’t want to wait until Christmas, however, as it is only available until December 20.


From Harper’s Bazaar Australia

All Images: Fendi

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Tags: Fendi, Fendi Bags, Fendi Baguette, Limited Edition, Luxury Handbag

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