Gucci Release Hilarious Fashion Memes

Because regular memes are so 2016…

Meme culture officially reached new heights today with the introduction of Gucci memes. Yes, really.

The fashion house unveiled its first ever meme campaign on Instagram using the hashtag, #TFWGucci (That Feeling When Gucci, for those not fluent in meme-speak). The high fashion memes are celebrating the launch of Gucci’s new watch collection, Les Marché Des Merveilles, because the year is 2017 and how else does one advertise luxury watches?

#TFWGucci Collage artist @edouardtaufenbach, takes a serialized tack when constructing his kaleidoscopic, hand-glued collections of photographs. The artist’s work for #TFWGucci is nostalgic, winsome, and abstract. Interpreting the image, @cabbagecatmemes (John Trulli) finds a commentary on waiting for friends to go out one night. – Text by @helenh0lmes Read more through link in bio.

A post shared by Gucci (@gucci) on Mar 18, 2017 at 12:49pm PDT

#TFWGucci Argentine musician and collage artist @marianopeccinetti wants nothing more than to open a portal into your subconscious. Peccinetti scours old magazines to find ways to superimpose the human onto the divine. The result? Meme-ified works of surrealism that simultaneously evoke Dalì and newspaper comics. The artist makes #LeMarchédesMerveilles timepieces seem right at home on lions and giraffes in outer space for #TFWGucci. Another watch is even orbiting like a Gucci moon. Captions by @cabbagecatmemes, AKA John Trulli, animate the collages and give the animals internal (social) lives. – Text by @helenh0lmes Read more through link in bio.

A post shared by Gucci (@gucci) on Mar 18, 2017 at 8:32am PDT

#TFWGucci Social networks are our everyday vernacular, creating endless archives of images that are entertaining, disturbing, or titillating. @meatwreck, a collaboration between artists Mitra Saboury and Derek Paul Boyle, enlivens the digital stream with their own blend of organic and surreal imagery. A foot sprouts plants, a piece of meat is framed, or a woman sleeps between mattresses instead of on top. Inspired by @beigecardigan, the duo pictures a #LeMarchédesMerveilles timepiece for #TFWGucci bursting out of the wearer’s suit. ‑ Text by @kchayka. Discover more through link in bio.

A post shared by Gucci (@gucci) on Mar 17, 2017 at 4:58am PDT

To promote the new collection, Gucci collaborated with Instagram meme-makers hand-picked by Alessandro Michele, like @beigecardigan and @youvegotnomale, for some fashion-inspired memes that showcase Gucci’s latest watches.

Some were a tad niche and used words a little more eloquent than the usual internet posts.

Debuting #TFWGucci (That Feel When Gucci). The House’s new collaborative art project in the digital space is a lineup of memes featuring the new #LeMarchédesMerveilles collection of watches. Kicking off the collection of original memes is LA-based artist @amanda_charchian’s collaboration together with @textsfromyourexistentialist. Discover more through link in bio.

A post shared by Gucci (@gucci) on Mar 17, 2017 at 3:17am PDT

But the fashion house proved it has definitely got a sense of humor.

#TFWGucci William Ndatila (@williamcult) has a darkly luxurious aesthetic. His addictive Instagram feed ranges from memes to videos of upcoming DJs and eerie images, curating a personal style from found digital material. For #TFWGucci and #LeMarchédesMerveilles timepiece, Ndatila found Italian Renaissance painter Agnolo Bronzino’s portrait of Eleonora di Toledo, created in 1560, and captioned it. This is an example of a reaction meme—an image a user reposts to express their own feelings. Here, Eleonora is disappointed in the quality of gifts from her potential suitor. — Text by @kchayka. Read more through link in bio.

A post shared by Gucci (@gucci) on Mar 17, 2017 at 9:20am PDT

Does this mean we’ve officially reached peak meme culture?