H&M, ASOS, Zara And More Pledge To Go Green by 2020

They’ve agreed to produce more sustainable designs

Earlier this week, a total of 64 fashion brands pledged their commitment to going green by 2020.

According to Women’s Wear Daily, the likes of Inditex, Ganni, ASOS and H&M have agreed to produce more sustainable designs and increase the use of recycled textiles in two years’ time.

And in order for consumers to keep check of their go-to brand’s progress, the companies are required to publish an in-depth report in May.

The groundbreaking move is a consequence of the Global Fashion Agenda’s newfound focus on “circular production in fashion”, a concept that garments, shoes and accessories should be made with a lifespan which benefits the environment.

But each label has its own set of targets. ASOS for instance, plans to train its design team to work with sustainable textiles in the hope of soon producing ‘circular designs’.

While Ganni aims to implement a garment recycling point in all Danish retail stores and other available markets by 2020.

Eva Kruse, chief executive officer of the GFA, told WWD: “We have now reviewed all 143 of the [individual] targets, and although the focus areas and level of engagement vary from company to company, they all share a common feature by taking steps to transition to a circular fashion industry”
She added, “I find that very encouraging.”

The breakthrough comes shortly after luxury group Kering (home to Saint Laurent, Balenciaga and Stella McCartney) kick-started its plans for a more sustainable future.

In a statement, the fashion powerhouse emphasised that it would focus on: “the most promising pre-and post-consumer raw material recycling technologies for luxury and will start scaling them up the supply chain”.

Gucci has also pledged to go fur-free ahead of its spring/summer 2018 collection.

From Harper’s Bazaar UK