Amazon Enters The High Fashion Stratosphere With Elie Saab
You’re one click away from adding couture to your virtual cart…
Lebanese high fashion brand Elie Saab is the latest fashion house to join the ranks of Amazon’s new Luxury Store experience. Described as, “a curated collection of the world’s most sought-after luxury brands,” authentic runway looks will be available for purchase via the Amazon app.
For CEO Elie Saab Junior, it’s a chance to seamlessly bring the brand’s trademark ethereal masterpieces to the masses. “Joining forces with Amazon is a step forward in Elie Saab’s business strategy to strengthen its existence in the U.S. market through a new widespread e-commerce presence, while also reaching a new generation of luxury shoppers,” he says.
Currently offered in the U.S., exclusively to Prime Members by invitation only, Saab’s latest Ready-to-Wear Fall Winter 2020 collection will be a quick mouse click away. The brand’s heartfelt Spring Summer 2021 line, shown after Saab’s atelier and store was destroyed by the Beirut blasts this summer, will also be available for purchase online.
Lead image courtesy of Jason Lloyd-Evans (Elie Saab Spring 2020 Couture)