Exclusive: Huda Al Nuaimi Introduces Customisation

With the turnaround of fashion so fast and furious these days, from both low- to high-end brands, with the consumer driving demand, often once beloved buys get relegated to the backs of wardrobes to make way for incessant seasonal supplements. However, what if all that your old favourites need to ensure the promise of staying power is a little gentle sprucing up? Step forward Emirati designer Huda Al Nuaimi who has added a rather genius idea to her already successful ready-to-wear label, with the introduction of an embellishment service. With the option to choose from 80 different hand-stitched ‘patches’, ranging from lipsticks and camels to Louboutins and shooting stars, or even the chance to design your own if you’re feeling creative, you can transform those exiled black heels or handbags into a one-off bespoke piece, 100 per cent personal to you. Sewing the seeds of love. 

Located within Huda’s Downtown Dubai atelier, prices start from Dhs550 for two embellishments;.Hudaalnuaimi.ae, +971 4 514 8483.