Introducing Elamins: Hassan Elamin and Family Unveil Debut Collection
Dubai Bling star Hassan Elamin launched his newest fashion brand last night, alongside his siblings Sally and Ahmad, in an exclusive white party
It’s typically his wife, Mona Kattan Elamin, who is in the spotlight, launching her latest fragrance; however this time all eyes are on Hassan Elamin and his family.With the Burj al Arab as the perfect backdrop the entrepreneur, along with his sister Sally and brother Ahmad, unveiled their newest venture: a clothing line, appropriately titled Elamins.
The debut collection, which consists of practical pieces and wardrobe staples, was presented in the form of a fashion show and welcomed Mona’s fellow Dubai Bling stars Ebraheem Al Samadi, Zeina Khoury, Loujain Adada, Danya “Diva Dee”Almulla and Safa Siddiqui as esteemed guests.
The essence of Elamins was vividly captured through the catwalk which infused classic pieces with a fresh and modern twist. Among the array of stunning ensembles, a white minimalistic jumpsuit stole the show with its sleek design and puff sleeves. The collection then transitioned to earthy tones, presenting khaki cargo pants with a matching shirt that whispered sophistication with a utilitarian quirk. A particularly striking piece was an asymmetric white waistcoat coupled with two-toned beige and white trousers. The entire collection danced between white and camel tones in a sleek collaboration that reflected the brands minimalism and versatility.
“The brand’s concept is very simple. We wanted to create personal clothing,” said Hassan. He recounted the brand’s inception in 2019, enlightening the audience on his journey of exploration across the globe in search of the finest fabrics and most unique pattern colours.
As the evening drew to a close, guests mingled, exchanging compliments and eager anticipation for the brand’s upcoming release to the public. With the Burj Al Arab as their witness, the Elamins launch event marked the beginning of a new chapter for Hassan, Sally, and Ahmad.
For more updates on this upcoming brand, visit: https://www.instagram.com/elamins