JW Anderson is the latest designer to be enlisted in the Moncler Genius Project, with the Italian luxury brand today naming the designer in its 2020 project line up.
Since its founding in 2018, Moncler Genius has endeavoured to reinvent the Moncler DNA through a series of collaborations with some of the industry's most talented creatives including Simone Rocha, Richard Quinn and 1017 ALYX 9SM's Matthew Williams.
Anderson, whose thought-provoking designs have won him a cult following, promises to take the Moncler identity to new places. Since launching his eponymous label in 2008, the Northern Irish designer has continued to challenge gender norms through his own brand of quiet individualism.
Along with Anderson, Moncler announced collaborations with luggage brand Rimowa and electric bike company MATE.bike, two brands at the forefront of travel and outdoors that play perfectly into Moncler's heritaged values.
Now in its third year, Moncler Genius enters a new phase that will centre on empowering personal communication and bringing connections and emotions from the digital domain to real life.