Kristen Stewart Named Face of Gabrielle Chanel Perfume

The eau de parfum is the French fashion house’s first new fragrance in 15 years

She’s the face of the Chanel’s Gabrielle handbag campaign, so it only makes sense that the 27-year old actress would front the ad for the matching fragrance. The fragrance pays homage to the brand’s heritage and is inspired by and named after Grabrielle ‘Coco’ Chanel herself. Created by perfumer Olivier Polge, who is also the nose behind Chanel’s Coco Mademoiselle, Chance and Allure, the new scent has been described by the house as “abstract floral”. 

Stewart will star in the film campaign, which will be shot by British director Ringan Ledwidge and come out in September, and the photos will be lensed by Karim Sadli, who has scheduled a shoot this week at an undisclosed location outside of Paris, according to WWD.

“She is a real personality. I don’t compare her to any other actress and she is really modern, whatever that means,” Lagerfeld said in an interview earlier this year. “I think that she is perfect for the Chanel image of today.”