Level Shoes Launches A Customisable Luxury Sneaker Space

The London-based footwear label is all about democratising design

London-based footwear brand Swear are the go-to for fully customisable sneakers. Built on the idea of personal expression, the brand, which was founded in 1997, allows customers to create a completely bespoke product by changing everything from the laces to the colour to the initials engraved on the shoe.

Swear’s customisable sneakers

And now the designer footwear label, who count Will.i.Am, model Leomie Anderson and the musicians from Kings of Leon, Muse and Radiohead as their clients, has crossed the pond and has launched exclusively at Level Shoes in Dubai Mall. The Customise 360 and Just Dropped retail spaces invite customers to designer their very own sneaker, which is realised with state-of-the-art 3D modelling technology before being handcrafted in Portugal and receiving the finish product after six weeks.

“It’s a real first,” says Swear’s Managing Director Mario Muttenthaler on the launch. “It’s about changing customer behaviour. It was e-commerce in the 90s and 00s, the next wave is customisation and democratising it. Within haute couture, you’ve been able to customise and make-to-order for a long time but this is about access. We’re giving a global audience access 24/7 to create a luxury product that is truly theirs. This for me, links back to the old days of Swear when it was all about pushing boundaries. Launching in the Middle East with Level Shoes marks an important milestone for SWEAR. We know the Middle Eastern customer truly appreciates the art of personalisation”

Swear’s customisable sneakers

The Swear pop-up boutique is now open in Dubai Mall’s Level Shoes for the Autumn/Winter 2017/18 period.