Net-A-Porter Just Took Personal Shopping To The Next Level

For their extremely important people

There’s nothing quite like making a bulk order on Net-A-Porter, but undoubtedly there may be one of two pieces that aren’t quite right. Que the repacking and booking in returns. But wait, if you’re a big spending client or part of the EIPs (extremely important people) then surely you don’t have time for that? That’s why the masterminds at Net-A-Porter and Mr Porter have created a new try-on and wait for premium delivery service and most importantly an at-home shopping consultation for their most prestigious customers.

Set to launch in September 2017, the service will be on hand to help with the onslaught of the new season shopping sprees for London-based shoppers, to begin with and then will be followed by New York and Hong Kong. “Through our network of Personal Shoppers, we are thrilled to be offering these new best-in-class services to our most engaged and loyal customers around the world. We are committed to harnessing innovation to elevate the shopping experience and ultimately seek to use a personalised touch to make the lives of our customers easier” explained Alison Loehnis, president of Net-a-Porter and Mr Porter.

With WWD reporting that these EIPS, “…account for 2 percent of the customer base at Net-A-Porter and Mr Porter, and generate 40 percent of the sales. They also shop 12 times more frequently than the average customer” it comes as no surprise that there are a few other perks too. From free shipping worldwide to reserving prized pieces before they even hit the site, to exclusive lookbooks and events hosted by the company this comes as the obvious next step in staying ahead of the e-commerce game and superior customer care.