Pucci’s First Ever Middle East-Exclusive Print Launches In Dubai

Emilio Pucci has created its first ever exclusive-to-the-Middle East print, referencing Islamic architecture and reflecting the region’s love of florals

In homage to the year-round resort wear vibes of Dubai, Italian fashion house Emilio Pucci has created a limited edition capsule collection in a print specifically created for the Middle East, including the first turban commercially produced by the house since the 1970s.

A model wears Pucci’s exclusive Dubai print collection

Combining the region’s love of florals with a nod to Islamic geometric design, the collection includes a cotton voile kaftan, chic separates, coordinating sneakers, iconic tee, swimwear and a turban. There is also a sports bra for the ath-leisure inclined.

Influencer Ola Farahat wearing Emilio Pucci

Only available in the brand’s store in The Dubai Mall, this weekend visitors to the One & Only The Palm can also browse and buy the limited edition pieces alongside Pucci’s resort collection in the chic coastal setting of 101.