Another notable fashion house joins the fight against the novel coronavirus.
The Ralph Lauren Corporate Foundation will donate $10 million across their partners and communities impacted by the recent coronavirus outbreak, built on the brand’s 20-year commitment to supporting cancer patients through their Pink Pony Fund—as cancer patients are especially vulnerable at this time. The foundation will also commit an inaugural gift to the Council of Fashion Designers of America (CFDA) for COVID-19 relief to support the American fashion community impacted by the pandemic.
The foundation will also be supplying of 250,000 masks and 25,000 isolation gowns with their U.S manufacturing partners, in order to supply them to areas prone to shortage of such necessary medical equipment.
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Now more than ever, supporting each other in this time of need has become our mission. As we face this global challenge together, the Ralph Lauren Corporate Foundation is committing $10 million to help our teams and communities around the world. These funds will: Provide financial grants through the Emergency Assistance Foundation for Ralph Lauren colleagues facing special circumstances like medical, eldercare or childcare needs; Contribute to the World Health Organization COVID-19 Solidarity Response Fund, a global effort supporting countries to prevent, detect, and respond to the pandemic; Build on our 20-year commitment to cancer care through our Pink Pony Fund by supporting our long-standing network of international cancer institutions that are caring for people with cancer who are especially vulnerable at this time; and Commit an inaugural gift to the Council of Fashion Designers of America (CFDA) / Vogue Fashion Fund for COVID-19 relief to support the American fashion community impacted by the pandemic. As we face this challenge as a global community, our hope is to continue to be the beacon of optimism and unity that Ralph Lauren and our brands have always been to the world.
“At the heart of our Company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another. In the past weeks and months, that spirit has never wavered and we believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis,” Executive Chairman and Chief Creative Officer Ralph Lauren said.
“We recognize that this is an unprecedented, multifaceted crisis which demands different responses for different needs in different places. That is why we are funding multiple activities to support our teams, our partners and our communities around the world," Patrice Louvet, President and Chief Executive Officer of Ralph Lauren, said.
The Ralph Lauren Corporate Foundation’s commitment of $10 million will provide financial grants through the Emergency Assistance Foundation for Ralph Lauren colleagues facing special circumstances like medical, eldercare or childcare needs and contribute to the World Health Organization COVID-19 Solidarity Response Fund, a global effort supporting countries to prevent, detect, and respond to the pandemic.
Confirmed cases of COVID-19 have shot up to an unprecedented level within the United States within the past few days, but Lauren appears to have a positive outlook on the situation.
“It is in the spirit of togetherness that we will rise,” he said.
Lead image courtesy of Jason Lloyd Evans (Ralph Lauren Spring 2020 collection)