How Rene Caovilla Are Supporting Upcoming Regional Designers
The future of footwear
What, exactly, does it take for up-and-coming regional designers to have their sketches turned into sleek stilettos or on-trend mules? Rene Caovilla, the luxury Italian footwear brand, is here to help budding designers realise their dream.
For the time time ever, Rene Caovilla has announced the launch of its first ever Middle Eastern shoe design competition. In partnership with UAE-based brand experience agency Tea Before Noon, the duo have selected four GCC designers as finalists. Suhaila Al Shaali, Ahad bin Haider, Buthaina Fahad, and Dalia Darwish will now enter a design process, starting with an intensive brand workshop, before going on to create their own shoe designs for the Rene Caovilla brand.
Behind the scenes as the hopeful regional designers take on Rene Caovilla’s workshops
Behind the scenes as the hopeful regional designers take on Rene Caovilla’s workshops
Each of the final four designs will be published on Tea Before Noon’s website, and the public will be invited to cast their vote of their favourite shoes.
“It’s an honor to work with such a storied brand as Rene Caovilla delivering a unique curated experience for the local community,” says Hala Al Gergawi, CEO and Founder of Tea Before Noon. “We choose to work with GCC designers because we at Tea Before Noon believe in maintaining a dialogue between the regional and the international creative industries. Our aim is to bridge creative talents and bring in GCC innovation to its sophisticated and elegant designs.”
The winning design will be produced and sold exclusively in the region for six months.
Watch this space.
Press play to watch our exclusive interview with Saudi designer Noora Hefzi