The Dubai Mall’s New Fashion Avenue Extension Is Incredible
Starring luxury flagships, new brands and the Harper’s Bazaar media lounge
Walk through the Insta-ready oversized illuminated archways by the former Hermès site to access the newest fashion floor, and it’s clear that the new Fashion Avenue extension is here to make a major impact on Dubai’s credit card statements. Following last week’s soft-open, the new section of the mall is home to 150 luxury brands, including a host of new flagship stores for some of the industry’s biggest names including Dior, Dolce & Gabbana, Cartier, Symphony, Mikimoto, Rolex and the relocated Hermès boutique.
Another new addition is the Harper’s Bazaar media lounge. Accessible to Fashion Avenue clientele, the chic space is inspired by a modern interpretation of Art Deco – think brass detailing and structural shapes partnered with shades of blush pink and dove grey – and fitted out with our picks from SS/2018’s interiors trends from THE One, The Odd Piece and West Elm, supported by MrGFoster and Esra Lemmens. Catch up with the latest in everything Bazaar, airing on the interactive display, or flick through our latest issue for some last-minute inspiration. Post an Instagram snap of yourself enjoying the new lounge with the hashtag #BazaarxDubaiMall for a chance to have a space in your home transformed by one of the Harper’s Bazaar interior design specialists.
Shopping-wise, we’re particularly fond of the new Gucci flagship boutique, a stunning 1,000 square-metre space that stretches over three floors with departments including women’s and men’s wear, leather good and bags, silks, eyewear, jewellery and watches, plus the new to market Gucci Décor collection and two VIP client rooms. In a regional-first, the Gucci DIY service is also on-hand to offer a personalisation service on certain products.
The designer focus continues through the new public areas and walkways, with a curated selection of modern artworks dotted throughout. The extension also opens into the Address Fashion Avenue, a new hotel that capitalises on the luxury style vibes. We’re taking this as a sign that we might as well move in…