The Top Five Viral Fashion Products Of 2019
From Katie Holmes’ cashemere moment to Vetements’ meme-worthy teddybear slippers
2019 has been a big year for fashion. From the passing of the late Karl Lagerfeld to another memorable Met Gala with Camp: Notes on Fashion, it’s been one to remember. Here, global search engine Lyst has determined the top five viral products of the year, from Katie Holme’s cashmere moment to Vetements‘ meme-worthy teddybear slippers.
[1]
Khaite cashmere bra and cardigan
Katie Holmes enjoyed a fashion comeback year, which began with her cashmere cardigan and matching bra moment. Searches for Khaite, the brand behind the matching pieces, increased 217 per cent at the beginning of September after Holmes was spotted wearing them. The cashmere duo sold out within an hour and the Eda Bralette is still the brand’s most viewed product.
[2]
The Zara dress
Zara’s polka dot dress was one of the most talked about items this year. Within a few weeks, the dress had its own Instagram account @hot4thespot and had generated a 1,392 per cent rise in social mentions for Zara. The cult item also sparked an 120 per cent increase in searches for polka dot dresses. The item’s popularity came down to its comfort and versatility and its ability to suit all body types. In fact, one woman loved the dress so much that she got married in it.
[3]
Vetements hug me bear slippers
After their release in September, there was a 118 per cent increase in searches for ‘Vetement’s Bear Hug Slippers’, which quickly sold out across multiple retailers. The fashion label is known for its meme-worthy designs and its teddybear slippers were no exception.
[4]
Amazon Orolay coat
First spotted on New York’s Upper East Siders, the Amazon Orolay coat was a viral hit in February. NY Mag wrote how “it’s the most popular coat of the winter, at least among a certain set of stylish uptown women.” It’s clear to see why the coat is so pervasive – its affordable price point and season-less style make it a must-have.
[5]
The spider brooch
Lady Hale’s spider brooch increased searches for this accessory by 166 per cent on Lyst within a week. The 74-year-old president of the Supreme Court wore the piece as she declared Boris Johnson’s prorogation of parliament “void and of no effect” and she has become a fashion phenomenon, according to the Guardian.