This New Fall Campaign Pays Tribute To New Yorkers

DKNY hearts New York

Celebrating a city of hustlers, heart-breakers and multi-hyphenates, DKNY’s new Fall campaign puts the focus on New Yorkers themselves, proudly bringing to life the “100% DKNY” concept.

Photographed by Oliver Hadlee Pearch, and styled by Emilie Kareh, the brand’s first digital-led campaign stars three modern New Yorkers, with each shot in this photographic essay including a break-down of each model’s NY personality, or “DNA”. Dilone is a Dominican-born and Queens-raised drama queen; Alanna a Midwestern basketballer now residing in uptown Manhattan. Soo Joo is a pizza-loving DJ-slash-model from Seoul, who’s made her home in the city. 

Capturing the contrasting, contradictory, and charming details about these New Yorkers’ lives, DKNY offers a closer look at what it means to survive and thrive in the city. While the high energy campaign captures each model navigating their own version of the urban jungle, from Brooklyn to the Bronx, and everywhere in-between, the new season collection itself is equally amped-up

Featuring an attention-grabbing monochrome palette tempered by vivid splashes of Big Apple red, the urban influence is clear across pieces included layerable tops, street style sweaters, and ready-for-anything separates. Emblazoned with bold DKNY motifs, even the purses and bags from fresh Fall collection make a statement that’s all NYC.

Far from the city lights? No matter their location, DKNY fans can get involved by nabbing a limited edition tee from DKNY.com, and using the #IAMDKNY template on @DKNY’s Instagram Stories Highlights to share their own DKNY story.

Visit DKNY.com to check out the full campaign.