This Was The Most Influential Brand At London Fashion Week

BY Rohma Theunissen / Sep 22 2019 / 17:30 PM

Victoria Beckham is crowned as the most influential designer to show in London this season

This Was The Most Influential Brand At London Fashion Week

Global data platform Launchmetrics has just crowned Victoria Beckham as the reigning queen of London Fashion Week based on her media impact value. According to Launchmetric’s statistics, Beckham took first place, followed by Burberry and Alexa Chung in second and third place. The ranking are based on media impact value (MIV) which translates the media exposure generated between 12 – 18 September into a monetary value that measures influence.

Victoria Beckham’s viral post with her daughter Harper at her SS20 show was the top Instagram post of the week with a value of $702,000 (Dhs 2,562,300). The post also announced that her show was about to be broadcast live on Instagram stories, an ingenious move that no doubt added to her brand’s overall MIV.

As always, the entire genetically-blessed Beckham clan sat front-row to showcase their devout support for the leading lady in their life causing a media frenzy which further served to catapult the talented designer to claim the number one spot.

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Kisses from my #VBSS20 front row!!!! X VB

A post shared by Victoria Beckham (@victoriabeckham) on