Watch Tiffany & Co. Turn New York Blue For Their Latest Campaign
Press play to watch the whimsical modern day spin on Breakfast at Tiffany’s
Tiffany & Co. marked Reed Krakoff’s first collection, titled‘Paper Flowers’, for the fine jewellery brand by turning New York City their trademark blue.
Seven locations in the Big Apple (including the famous Atlas clock at the brand’s Fifth Avenue Flagship store, a number of subway stations complete with limited edition Tiffany & Co metro cards, newsstands and New York’s iconic yellow cabs) have been given a Tiffany & Co. makeover. Branded skateboarders and BMX riders have also been let loose to the streets – cue the Instagram scavenger hunt.
Tiffany & Co. turned New York City blue for their latest campaign, Believe in Dreams
Tiffany & Co.
For the occasion, Elle Fanning fronts the ‘Believe in Dreams’ campaign and recreates the ultimate Breakfast at Tiffany’s moment, but with a very modern spin.
Elle Fanning is the face of the Reed Karkoff’s ‘Paper Flowers’ collection
Tiffany & Co.
Elle Fanning behind the scenes on the Tiffany & Co. campaign shoot
Tiffany & Co.
In the short film, the Hollywood actress stands outside Tiffany’s Fifth Avenue store – a nod to the opening scene from the 1961 film – with a takeaway coffee, looking at the window display. Her reality then transforms into a dreamlike rush, where she then imagines a very ‘Tiffany Blue’ dream world, filled with jewellery and plenty of dancing.
A remix of ‘Moon River’ – another iconic moment from the Audrey Hepburn classic – plays, featuring Fanning’s singing and A$AP Ferg’s rapping.
“We wanted to take a fresh approach to the campaign, juxtaposing something visually extraordinary with a song that is a nostalgic nod to the past combined with something wholly unexpected and of the moment,”said Reed Krakoff, Tiffany & Co’s new chief artistic officer.
The song now also available for download on Spotify and via the Tiffany & Co website. It marks the brand’s first-ever recording.