Why We’re Adding Everything From EASTWAVE Concept’s Holiday Edit To Our Wishlist This Year

The virtual pop-up concept is ringing in the festivities with a selection of expertly-curated pieces…

While we simply adore being gifted extravagant pieces from our favourite international luxury fashion houses, supporting talent from the region certainly shouldn’t be put on the back burner during the holiday season. In fact, it’s more important than ever before to celebrate and highlight (and, of course, shop) the amazing designers, craftsmen (and women), and small businesses born and raised throughout MENA.

IN A HEARTBEAT

EASTWAVE Concept, a virtual initiative created to support regional brands has just unveiled its Holiday Edit — and we couldn’t be more excited to add a few pieces from the curated collection to our wish list this holiday season.

MORENA

From the likes of Yassmin Saleh to Aura Headpiece, the edit shines the spotlight on six up-and-coming ready-to-wear labels, accessories and jewelry designers.

“While the founders have distinct backgrounds and expertise within the US/MENA fashion industries, they share one mission: to support MENA designers in sharing their story with international audiences who care about bespoke and artisanal craftsmanship from the East,” a statement from the concept notes.

SARAH’S BAG

Launched earlier this year, weeks after the effects of the novel coronavirus pandemic began affecting the regional fashion markets, the concept was founded by fashion industry individuals with an extensive network of contacts both within the region and abroad, as they collectively came together to form a plan to support the local community during these unprecedented times.

ALIEL

For more information, visit eastwaveconcept.com. 

Images supplied.