Fendi Unveils New Boutique in Riyadh, Just in Time for Spring/Summer 2025
With their newest collection on display as well as a VIP room, the Maison is set to provide the ultimate shopping experience at their newest Saudi Arabia location
As FENDI hits a 100-year milestone, the Italian fashion label only seems to be growing. The Maison has just revealed a new boutique in Riyadh’s Solitaire Mall. Arriving just in time for the debut of the Spring/Summer 2025 collection, the new outpost is a celebration of the luxury house’s legacy, reinterpreted its Roman roots through local patterns and materials.
The new 290-square-metre space is a statement of sophistication, where textures, colours, and architectural elements come together in a refined celebration of the Maison’s legacy.
Visitors are greeted by an architectural marvel that draws inspiration from Ancient Roman design. The façade, adorned with striking Travertino marble arches, echoes FENDI’s Italian DNA while seamlessly integrating local craftsmanship. The boutique’s interiors use contrast to stand out. For instance, plush furnishings set against sleek marble details, with refined textures enhancing the interplay between tradition and modernity.
The layout is designed to highlight the latest men’s and women’s ready-to-wear and accessories collections, including the highly anticipated Spring/Summer 2025 pieces. Seasonal hues punctuate the boutique’s elegant backdrop, with grooved Travertino marble walls subtly incorporating the iconic Pequin logo stripes. Meanwhile, a wall crafted from Patagonia Marble takes centre stage, displaying handcrafted amber-coloured shelves showcasing FENDI’s most coveted leather goods, including some of their favourites, such as the Peekaboo and Baguette bags.
Every section of the boutique has been thoughtfully designed to add to the shopping experience. The women’s ready-to-wear and shoe area embraces a soft, inviting palette of ivory and pink, complemented by champagne-toned details and plush FENDI Casa seating arrangements. Textured Travertino walls, subtly engraved with FF logos, create an understated yet luxurious aesthetic.
The men’s section, by contrast, takes on a more subtle approach, incorporating earthy tones, Blue Roma marble, and dark brown FENDI Casa leather armchairs. Whether browsing for tailored pieces or statement accessories, clients can expect a curated selection that speaks to FENDI’s commitment to craftsmanship and innovation.
For those seeking an ultra-exclusive experience, the boutique’s VIP room is a sanctuary of luxury. Lined with striking Red Travertino marble, the space features a custom Fur Tablet showcasing a handcrafted interpretation of the Riyadh skyline, meticulously created by the FENDI Fur Atelier. A velvet sofa, plush armchairs, and the Parisienne Montmartre floor lamp by Régis Botta add the finishing touches.
As the Spring/Summer 2025 collection is on display at their newest boutique, Riyadh’s fashion connoisseurs are invited to explore the world of FENDI, one that is deeply rooted in history yet constantly reimagined for the now.